ABOUT

Fred & Eric were commissioned by the agency Wax/On to bring Matt Blease’s illustrations to life for a new online household shopping service - Bother. As part of the company’s launch, we produced a range of animations for a wider digital and social media marketing campaign.

Using a combination of typography, line illustrations, and a restricted colour palette, our animation showcases the advantages of using this simple service for delivering bulky basics. Before going on to explain the benefits of Bother, which is on a mission to create a quicker, cheaper, and more environmentally minded way to shop.

They Bother… so you don’t have to.

Directed & Produced by Fred & Eric
Producer: Sarah Killeen
Creative Direction: Maggie Rogers
Illustration: Matt Blease
Animation: George Shelbourn