ABOUT
Zee a worldwide media brand offering content in 171 countries and having a total viewership of over 1 billion people around the globe partnered with Zink to brand their new movie channel with an aim to bring back the seduction of television.
The channel hit the #1 spot just 5 weeks after it's launch.
Challenged with this exciting task we set out to create powerful images surrounded with impeccable minimalistic design that would break away from conventional styles being traditionally used.
We wanted &Privé to envelope the viewer with a design that would embody the viewer with sophistication and elegance with a strong focus on communication.
The curated list of movies featured on &Privé included academy nominated selects like Lion, Moonlight and Jackie to name a few.
Understanding the audience trends was an important part of this project, we took into consideration their consumption habits and arrived at a creative that was multi platform and spanned across on-air, digital and traditional executions.