ABOUT

Rebranding an iconic Yorkshire landmark with many stories told and many yet to tell.

Leeds City Council invited Ilk Agency in 2017 to successfully pitch and rebrand the jewel in their crown, Kirkgate Market.

The city centre based, historical, community hub was about to embark on a restoration that would elevate and improve its service offerings. They needed a fresh identity that communicated these changes, while retaining the existing clientele and attracting a younger, more affluent, market.

We drew influence from the much loved history of Leeds, and the intricacy of the market’s architecture. We embodied and embellished that character into a visual identity that suitably pays homage to the history and future of Kirkgate Market.

By placing focus on the charm of the locality itself, and by putting people at the fore of the art direction, we created an inclusive brand option that eloquently describes the stories past, present and those yet to come.