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With over 6,000 new small businesses opening in the UK every week, this represents a huge opportunity for KPMG.

OBJECTIVES OF THE CAMPAIGN
- To relaunch the fresh new KPMG Small Business Accounting brand into the market.
- Identify and target a hard to reach audience of small businesses.
- Increase new customer acquisition rates.
- Deliver an outstanding ROMI.

THE STRATEGY
A high-profile through-the-line launch campaign with a national reach and an increased focus on regions with a high concentration of small businesses.

Advertising activity focussed on London, building reach through Radio X and LBC, whilst outdoor activity located on key commuter routes and underground stations drove frequency in areas where there is a high number of target businesses.

Direct marketing and online marketing activity were used to directly target small business owners.