ABOUT

Triumph were revving up for a period of key model launches and rapid growth but had been let down by their previous agency. We’d been brought in to get them back on track.

As Senior Creative Designer, I quickly became essential to the account, working on everything from product videos to dealer communications.

A core project I led was the new model training programme, distilling mountains of technical data into concise but elegant sales guides and training kits.

I also led on the clothing and accessories side, launching new collections and creating retail campaigns and videos.