ABOUT

New World Payphones have relaunched the classic phone box, now calling it 'The Kiosk'. They launched their new website, designed by Smart Soho, and suitable imagery was needed for this. This is where we got involved.

In order for the lighting to be perfect our photography team were out and about at the crack of dawn to capture the sky, but create the impression that it was taken at night. However, as we were out so early, it meant that the streets weren't very busy, and we had an issue with the image looking rather blank with lack of people. We improvised and one of our photographers Kirsty stepped in, featuring as the woman walking on the right hand side.

The long exposure shot demonstrates the busyness of the London city life whilst drawing attention to the kiosk, making it the centre point. The final images were used to promote Kiosk on New World Payphone's website and across online platforms.