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The Major League Baseball (MLB) London Series, Trafalgar Square Takeover, was a three-day baseball extravaganza, taking place from the 23rd to the 25th of June.

We once again partnered with MLB on this celebration of baseball, creatively responsible for curating and crafting the fan festival experience.

At the heart of the experience sat ‘Home Run Derby X The Cage’, a brand new immersive digital baseball experience. The Cage gave visitors the chance to hit home runs in Trafalgar Square in a dimension-defying new baseball game blending real life and virtual gameplay using the latest ball tracking technology. Located within an epic cage structure, players hit physical baseballs which were digitally visualised across the iconic London skyline, reaching Nelson’s column and beyond.

Ben Ladkin, Managing Director, MLB Europe said: “There will be no missing the MLB London Series when it returns for the first time since 2019. Taking over Trafalgar Square, an iconic London venue, is the perfect representation of the coming together of this uniquely American sport with a growing UK fanbase. Whether you are an existing fan or a total novice, the event - featuring challenges, big screens, global stars and the full ballpark food experience – will have something for you. We’re sure that many fans for life will be created over the course of this unmissable weekend.”

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