ABOUT

The brewery was launching a new range of canned beers in summer 2020 and my role was to produce the label artwork for all of the cans. Their main logo features the character of Alfred, a gorilla in a spacesuit, and the brief was to take Alfred on a different adventure on each beer label. Each design is a detailed artwork that tells a story, and it has been extremely rewarding to have a high level of input and to work with a team that wants to make each label such high quality. Due to the success of the artwork, this role has expanded from an initial brief of six can designs to an ongoing position with a number of designs produced each month.