ABOUT

In June 2020, I was approached by McCrackens Brewery to design labels for their new range of cans. Ryan McCracken, the brewery’s founder, had a clear idea of what he wanted for his labels; to pay homage to his local area by showcasing the beauty of Northern Ireland’s castles and countryside.

I started with the two beers that McCrackens was founded on - their Gold Pale Ale and I.P.A (Irish Pale Ale). Ryan had many suggestions on which castles to pair with which beers, so the process was fairly straightforward and really rewarding. The aim was to have a range of five to six beers which, when lined up on a shelf, would show a shift in the colour of the sky from morning to night.

The new range has been well received and Ryan has become a beloved repeat customer; coming back again and again for pump clips, beer mats, packaging and a brochure.

Sláinte!