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To launch LG’s range of brilliant OLED 4K televisions, B&D were tasked with creating a 30 second TVC to be shown in UK & Ireland as well as a range of print and digital adverts to support the campaign.

LG’s OLED 4K TV has incredible contrast between the deepest blacks and brightest colours, the campaign had to reflect this.

And so, the LG OLED 4K TV concept ‘Perfect Black creates Perfect Colour’ was born.