ABOUT

The Intel Gaming World Relay creative concept was conceptualised, designed and executed with the team at Superunion.

The concept combines the theme of ‘power and performance’ with the ultimate competitive spirit: to see who can raise the most for gaming charities around the world, esports style. The five-day event ran from Wednesday 28th September to Sunday 2nd October 2022. It brought together the world’s biggest esports streamers, gaming brands, and the global gaming community to show the world the power of gaming as a force for good.

An open event, it invited players at any level from around the world to tune in and support their chosen teams, donate and even fundraise themselves by streaming and playing from home, all with a chance to win prizes throughout the event.

Agency: Superunion
Creative Partner: Marta Swannie
Creative Director: Amy Durrant
Design Directors: Rob Pratt / Rob Leah
Illustrator: Catherine Pearson
Motion Graphics: Bora Demirbilek