ABOUT

LAMBORGHINI URUS – Adaptive Intelligence

A pioneering real time project for Lamborghini. The creation of an all-cgi advertising film by using real-time tools has been an unprecedented experience.

As a director I collaborated with 3D artists, developers and designers to create a unique visual experience made possible by an innovative pipeline made of flexibility, fluidity, creativity and technology, all in real time using Unreal Engine 4. The client loved so much that they put online our director's cut.

The result is a film that collected more than 200k views in its first 15 hours online on Instagram.