About me
I'm a Creative Director with over 20 years' experience leading in-house studios and creative teams across financial services, sport, entertainment and global consumer brands. Throughout my career, I've built and scaled multidisciplinary creative teams, led brand and product creative strategy, and delivered high-impact work across acquisition, CRM, performance marketing, digital platforms, content, social and live experiences.
A consistent theme in my roles has been running creative studios as internal agencies—partnering closely with acquisition, marketing and product teams to translate insight into effective creative, optimise output through testing and iteration, and raise creative standards across the business. I've led designers, copywriters, motion designers and digital specialists, with a strong focus on talent development, studio culture and building efficient, scalable creative processes.
My experience within regulated financial environments has also required a clear understanding of brand governance and the ability to articulate complex ideas simply and effectively, both internally and externally. I'm comfortable working with senior stakeholders, aligning creative output to brand and commercial strategy, and managing external agency relationships where appropriate.
Skills
3D Animation, 3D Design, AI, Art Direction, Branding, digital design, Event Design, Exhibition Design, Motion Graphics, Print Design, Retail Design, Strategy Planning, Web Design
Sector Experience
Brand Management, Creative Services, Design, Exhibitions, Finance, Point of Sale, Sports