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Pop In. Quaff On.

Breaking down the barriers to wine, we challenged pretentious perceptions of wine bars to create a brand open to all. This began with the evolution of the existing word marque to soften its look and feel, retaining its character and giving it a fresher, bolder personality.

We paired a bespoke, hand-painted, quirky illustration style packed with personality with a bold, seasonal colour palette to create a more vibrant, exciting experience for customers. Illustration became the platform for storytelling and introducing characters from all walks of life.

An enthusiastic and witty, wine-mad tone of voice was created to bring Vinoteca’s passion for adventurous wine and well-sourced seasonal food to life. Nothing stuffy. Nothing pretentious. No wine-splaining.

From restaurant signage to menu cards, our new branding for Vinoteca is helping them on their mission to redefine the wine bar experience. Making far-reaching wines accessible to all and encouraging people from all walks of life to ‘quaff on!’.