ABOUT

To raise awareness about the Zeta paper form Zanders the premium German paper manufacturer, we created a campaign to highlight its versatility.
We created six posters, one for each of the six paper finishes and commissioned two very different yet complementary artists to create images inspired by the various surfaces.
As a final creative flourish, the posters were mailed out as a boxed set, foil-blocked in fluorescent pink and gold, challenging any remaining perceptions in the design and print industry that Zeta paper was for business stationery only.