ABOUT

Weetabix launched a new multi-channel campaign in the New Year that looked to get kids excited by the choice of a nutritious breakfast. It wanted to remind children that Weetabix is a fun and appealing way to start the day. Using a series of distinctive characters, such as Tropicolin, Senor Sultana and Blue Barry, Weetabix encouraged children to get involved and share their own Weetabuddy creations. All those that were shared to the Weetabuddies website throughout the campaign were entered into a competition to win one of the daily Weetabubddy creator kits on offer.