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‘Dance’ paves the way for a new premium category of laundry detergent aimed at women who love their clothes. This interactive ‘music video’ was shot by Luis Cerveró, the director renowned for inventive and entertaining music videos.

When viewing the film online it becomes a completely interactive experience, as the audience are invited to change the dancers’ outfits with just one click. Expert tips for caring for each garment are seamlessly integrated throughout.

The film uses advanced technical production techniques, as the changing of the outfits was achieved without using any form of post production or visual trickery.