ABOUT

Concept
Pinden is a Kent-based waste management company with over 30 years in the business. Like many established businesses in their sector, they relied on phone calls to take bookings. That meant customers could only order during office hours, the team spent a significant chunk of their day handling calls, and any enquiry after 5pm was a missed opportunity. The goal was to change that entirely. Give customers a fast, self-service way to book online at any hour, while automating the complexity happening behind the scenes.

Execution
The challenge was not just building a checkout. Skip hire comes with layers of operational complexity that had to work flawlessly. Stock availability needed to be managed in real time to prevent overbooking, with delivery slots matched to what was actually available. Certain bookings required on-road permits, and the rules varied by local council, so the platform had to automatically check each delivery address and present the correct options without any manual input.

We built the platform on our Ensemble framework in eight weeks. Payments run securely through Opayo, confirmation emails and updates are automated via SendGrid, and postcode lookup through Locate keeps checkout fast and accurate. A second phase followed, integrating the platform directly with Pinden's Weighsoft system so every new booking flows straight into their internal tools without manual entry. We are now building an AI-based call agent so customers can also book over the phone, extending the same always-on experience to a different channel.

Results
The platform took over 100 bookings in its first month and now averages more than 20 orders every weekend. More than half of all bookings come in outside office hours, capturing revenue that would previously have been missed. In the six months since launch, Pinden has taken over £500,000 in orders through the system. What started as a way to reduce admin has become a significant and growing revenue stream.