ABOUT

To coincide with their stunning 2017 bridal collection, Ted Baker asked SMACK to design and build a bespoke microsite and appointment booking tool. Tie-the-knot allows both brides' and grooms' to book a consultation appointment at six Ted Baker stores, via the online microsite or an in-store iPad. Information collected will allow stores to access a calendar of appointments plus key information required for their customer's first visit. SMACK designed two complimentary looks, Ted Brides & Ted Grooms. Once selected customers can also order their outfit using the tool on the store's iPad.