ABOUT

Brand Identity, Poster Campaign. NHS LifeCheck. An advertising campaign and collateral material aimed at informing targeted audiences about lifestyle assessment services, developed by the Department of Health.
Three logos developed to represent each of the targeted audiences. A fourth logo “Lifecheckers’ is also developed to work as an “umbrella” logo for work online. All logos and headlines are hand rendered, designed to convey a more human feeling. A micro-website and print communications were designed as part of the campaign.