ABOUT

VFX Supervisor William Bartlett was responsible for leading Framestore's team through noitulovE's demanding 3 ½ month schedule, from planning, through the shoots in Iceland and in a London studio, to assemblage and creation of a multitude of elements in the Inferno. He even managed to bake some bread on the way…

"This spot was exceptional - and challenging - in many ways," admits Bartlett, "Not least because so little of it existed when we were planning it. It is very much a product of the post production process." Real elements that were filmable included the bar sequence at the beginning when we meet our heroes, green screen footage of the men with various costumes and layers of ape-man make-up on, some spectacular scenery from Iceland and the mudskippers at the end of the story.

The rest of noitulovE is an extraordinary digital collage, made up from stock footage, custom built CG creatures, CG plant life and rocks, digital stills and VFX from the Inferno's library of tricks.