Mother
London
ABOUT
When Covid-19 hit, It’s Finger Lickin’ Good immediately went from being one of the world’s most famous slogans, to being the world’s least appropriate.
So, what do you do when your most iconic asset - the one you’ve spent 70 years, and billions of dollars making famous - suddenly becomes a public health risk?
You censor it. And launch a public information campaign to tell people, that thing we’ve been saying over and over again for the last three quarters of a century? You should probably ignore it. For now.
MADEIT CREDITS
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KFCClient
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Adella TProducer -
Amber AthertonProducer -
Ana BalarinCreative Partner / ECD -
Andy Ballantyne GilbertBusiness Lead -
Anna ColbournProduction Assistant -
Anthony MontagneCreatives -
Charlie LanusCreatives -
Charlotte TerryArtworker -
Chris GalleryStrategy Partner -
David ColmanCreatives -
Edie ConneallyProducer -
Ellie ThorntonProduction Assistant -
Emma BottomleyLead Mother -
Emma HodsonProduction Director -
Jack McCormackStrategist -
James McHoull NannyManaging Partner -
James Ross-EdwardsCD -
Jon GregorySenior Designer -
Jonnie CloutStudio Manager -
Kate CongreveProducer -
Lucas ReisCreatives -
Martin PooleStills Photography -
Mina AbdurahmanDesigner -
Myles McAuliffeEditor -
Nick HallberyCreatives -
Oli RimoldiCreatives -
Pippa MorrisStrategy Director -
Richard TahmasebiCD -
Tatiana JezierskiStrategist -
Georgia LawsonProducer -
Mother -
Danny FisherRetoucher -
Freuds BrandedPR Agency -
Dani Rex-byrdLoving life -
Hermeti BalarinCreative Partner / ECD
Annual 2021 GoldKFC 'The World's Least Appropriate Slogan'Integrated
Project featured: on 2nd July 2021
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Mother has been a Contributor since 25th November 2015.