ABOUT

WPP was launching with a new strategy: ‘a creative transformation company’. More dynamic. Better joined-up. Easier to navigate. Reorganising around the needs of its clients. And always transforming.
We worked with the WPP brand team and Landor to bring out the new strategy through a new brand. A self-sparking symbol of the ever-changing creative landscape, that expresses the power of the sum through its individual components.