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For decades Statoil has been one of the most dynamic and innovative energy companies in the world, committed to the development of safe, high-value and low-carbon sources of energy.
At a time when energy companies seemed to be in denial about the issues that their customers were concerned with, Norwegians were justifiably proud that their energy supplier seemed to live in the same world they did.
Commissioning the world’s first offshore windfarm was just one example of Statoil’s innovative and pioneering nature, and its commitment to renewables.
But the fact is, they had outgrown their name. "Statoil" worked for a state-owned oil company in 1972. But it didn’t reflect what one of the most innovative companies it is today, or what it aims to become. We worked with Statoil to create a new brand that reflected its new strategy – a balanced energy major, driven by a clear purpose: to shape the future of energy.

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Design Bridge and Partners has been a Contributor since 25th November 2015.

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