ABOUT

The brand has a rich history, which began in the 1950s in the French countryside as La Boulangere. It has since expanded to become national and European leaders in brioche, pastries and bread.
To re-introduce the brand into the UK market, Norac updated the brand name to Bakerly and partnered with bluemarlin to create a visual identity that captured the story of Bakerly’s French origins, reflecting the passion, pride and authenticity of the brand in a modern way.

The new Bakerly design is based on the idea 'Crafted with French love' and blends both traditional and modern design elements to create a visual impact that is highly recognisable. The red holding marque acts as a stamp of pride and authenticity, giving the brand powerful standout on shelf.