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WCRS’s new high horsepower campaign for Betfair features horses racing in rally cars, ahead of The Cheltenham Festival.
The campaign shows how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’.
Spanning TV, digital and press – the spot builds upon Betfair’s brand idea "this is play", in its deliberate move away from industry stereotypes.