ABOUT

In the busy Global Travel Retail sector, the main challenge is to grab the attention of travellers who are confronted by a wealth of purchasing options. Bombay Sapphire is travel retail's favourite gin, we had to come up with a design first that leaped off the shelf. Electroluminescence does this. This is the first time electroluminescence has been successfully incorporated into packaging design. The engagement it creates is immediate because the shopper has to lift the box off the shelf to activate the effects. It can't help but create a connection with the brand.