ABOUT

HSBC is stepping up to provide financial services to people experiencing homelessness who are locked out of the banking system by raising awareness of its No Fixed Address Service.

In partnership with Shelter, Vicious Circle is a hard-hitting new campaign devised by Wunderman Thompson that seeks to break the cycle of disenfranchising people with no fixed abode, who often struggle to open a bank account, gain a job or access benefits.
The piece documents a disoriented woman who is rebuffed repeatedly by employers, bank clerks and government agencies, all for lack of a home address.

As this plays out, an incessant monotone chant of “No home? No address. No address? No bank account. No bank account? No job. No job? No home...” plays in a loop, highlighting the frustrations of a system that lacks the flexibility to adapt to individual circumstances.

The revolving nightmare only comes to a rest with a voiceover announcing that HSBC is working with charities such as Shelter to provide bank accounts for people experiencing homelessness.

MADEIT CREDITS

  • HSBCClient
  • Adam RuddPost Editor
  • Becky ThompsonProduction Assistant
  • Bryan RiddleDesigners
  • Christopher SabogalDOP
  • Craig HuntCreative Director
  • Daryl YeomanDesigners
  • David HowardDesigners
  • James HumphreysCreative Director
  • KnuckleheadProduction Company
  • Liberty WillisonAssistant Producer
  • Luke ThorntonAccount Director
  • Mathew BrownProducer
  • Max CainAccount Managers
  • Natricia BernardChoreographer
  • Olivia TaylorAccount Managers
  • Siri BunfordPRODUCTION Director
  • Tom LaurenceCreative Producer
  • Tom WalesProduction Designers
  • Yoshi OkuboDesigners
  • * Sonny BoteroAgency Producer
  • * Wunderman Thompson
  • * Whitehouse PostEdit Company
  • * Steve AldridgeChief Creative Officer
  • * Omar El GammalPlanning Director
  • * Mike WatsonCreative Director
  • * Claire ChislettBusiness Director
  • * Graham ChannonGraphic Designer
  • * Tom DrewExecutive Creative Director
Annual 2022 BronzeVicious CircleAdvertising: TV Project featured: on 5th July 2021 Contributor:

Wunderman Thompson has been a Contributor since 25th November 2015.

Invite x3

Vicious Circle

*

Comments

Project tags