ABOUT

The Facebook Awards celebrate the best campaign work on Facebook, chosen from thousands of global entries by a jury of the industry’s top creatives. Facebook asked us to create a printed book to showcase the Awards winners and provide a fascinating insight into the campaigns that shook up the world in 2015.

Beginning with a die-cut cover and ending with a fold-out final page, the Annual was designed to embody the creativity that it celebrates. We interviewed the creative teams behind the biggest award-winning campaigns, digging into their inspirations, insights and processes. Rather than opting for dry case studies, we wrote the 30 award-winners’ stories as compelling in-depth narratives or punchy bite-size snippets. We commissioned six world-class illustrators to create six unique covers, representing each of the different categories at the Facebook Awards.

The Facebook Annual 2015 was sent out to the industry in October 2015.