ABOUT

For this project me and my team worked alongside the Jaeger Womenswear design team and Blacks VM to develop, design and install a window / instore concept that would encapsulate the identity of Laboratory volume 1, and rightfully showcase it across the Jaeger estate. The Laboratory collection is a limited edition capsule launched for Spring Summer SS'16. It's innovative, experimental, forward thinking and unique, elements which I distilled into the design. Me and my team created bespoke treatments for all our stores, ensuring the product spoke for itself yet the identity was strong and consistent. This was reflected from the campaign imagery to the window vinyls, POS and instore touchpoint. Meticulous planning took place to ensure each element was successfully managed and brought together to achieve the end result, which we all felt was eye-catching, visually strong and unlike anything on the high street.