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For the International Day of Happiness 2015, Pharrell and the UN Foundation invited everyone to join a global HAPPY PARTY, to spread happiness and demand climate action.

Working with iamOTHER and Google Creative Lab, we helped develop the cross platform, digital HAPPY PARTY that invited participation and showcased a growing visual petition of dancing GIFs for positive change.

Over the three day activation the site invited you to snap four photos, which were animated into a GIF and placed into a shareable, explorable gallery.

The campaign hashtag #HappyPlanet gained a reach of over 192 Million, with nearly 1,00,000 people from 219 countries visiting the site and 46,000 people joining the party.

Celebrity contributors to and supporters of the campaign included Desmond Tutu, Gwen Stefani, Al Gore, Gwen Stefani, Spike Lee, Christina Aguilera, Alicia Keys and Kerry Washington.