ABOUT

When Google asked us to help them to reach the most important leaders in business, we knew it had to be big. So we went all out to make their first ever foray into print the most sought-after magazine in the world.

The Challenge
Get past the ‘PA barrier’ with a piece of direct marketing powerful enough to reach the world’s foremost business leaders.
Educate and inspire readers, using thought leadership content to promote Google’s specific business objectives.

The Solution
Think Quarterly was a premium print product; a hardback book packed with content by world-class writers, illustrators and photographers. Pop-up infographics, heat-sensitive inks and innovative print processes helped to ensure it was instantly collectible.
Every copy was personalised, with the recipient’s name worked into the cover artwork and their copy couriered direct to their desk.
Working with Google Creative Labs we also launched a responsive website and downloadable version so that the content could reach beyond its exclusive print audience.
Over the course of eight issues, we spoke to some of the world's most exciting and original business innovators including Peter Diamandis, Esther Dyson, Sir Richard Branson, Susan Sobbott, Sir Martin Sorrell, Meg Pickard, Ray Kurzweil, Sir John Hegarty and Ajaz Ahmed.
We also interviewed senior executives at Google, Nike, Lego, Macys and Kickstarter.

The Results
On launch, #thinkquarterly trended globally on Twitter for 48 hours.
Google was inundated by requests from business leaders, politicians and thought-leaders who wanted to be involved – exactly the audience they were trying to reach.
Running for two years and seven issues, Think Quarterly was a huge success for Google. As its global influence spread we adapted it for several languages including Korean, Chinese and Japanese.