ABOUT

With 12 weeks to go to the launch of Jamie Oliver’s biggest television series 15-Minute Meals, Channel 4 came to us with a challenge to architect, design and build a fully working iOS app for iPad & iPhones within this timescale.

Since this was one of the earliest apps built for a retina iPad device, we faced completely new challenges with scroll performance when browsing recipes. Using retina quality images slowed the app down considerably in the initial stages and we had to figure out a series of optimisations that helped us deliver the ability to deliver great experiences in future apps that used a lot of media for customers like Booths.