ABOUT

For the first season of Sky Sport’s new five year partnership with the GAA, Brothers and Sisters created the ‘Be Inside the Game’ campaign that focuses on three GAA legends: Jim McGuiness, JJ Delaney and James Horan.

The three adverts show each GAA legend mentoring younger players with their vast knowledge and experience before being shown in the Sky Sports GAA studio giving their expert analysis.

The campaign was created to demonstrate that Sky Sports is featuring the biggest and most comprehensive season of GAA coverage yet with the best games being shown and being analysed by the best former players of the game.