ABOUT

LEAP has served as Clarins’ integrated advertising production partner since 2009. To support the launch of the Clarins Alpine Herb Cleansing range, LEAP provided UK localisation, broadcast clearance and delivery. The multichannel campaign consisted of six thirty-second spots for programmatic digital audio as well as a series of video ads adapted for social media, YouTube, retailer websites and point of sale screens.

LEAP cast a British voiceover artist and arranged for a Covid-safe audio recording session which allowed the clients and production team to dial in for remote supervision. As lockdown measures were still in place at the time of launch, the client’s CTAs refer to virtual boutiques and access to online product information. One series of ads talks about morning cleansing routines while the other series mentions the evening. The programmatic ads are streamed and broadcast so that the content and time of day are suitably aligned.

LEAP’s post-production team edited the client’s supplied master video with the newly recorded British VO. They also made a new end frame to adapt the call-to-action message for the local market, and they QC’d and delivered all files to fulfil the various technical specifications of the media plan.

LEAP’s account manager facilitated the localisation process including arranging for radio broadcast clearance and making sure that everything was efficiently and correctly delivered on time to all platforms.