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Pixel DNA have designed and produced the title sequence graphics for two brand new episodes of ITV’s ‘It’ll Be Alright On The Night’. In order to work with the tradition of the show where things are seen going wrong, we decided to go with a concept based around the theme of a ‘Circus’, where we travel on a journey from ‘A’ to ‘B’ in a seamless camera move, and see things continually happening within our circus setting.
We were mindful of making sure to retain a relevance to the graphics, where each thing we see is happening for a reason to trigger the next thing to happen in turn, before we finally settle on the show title.