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The new Santander TV advert looks at the idea of ‘prosper’ and what it means to different people. For some people it’s about money and wealth, for others it’s about enjoying life’s moments.

Their latest ad uses Jukin Media UGC (User Generated Content) to showcase the incredible richness of everyday life. Santander ambassadors Jessica Ennis-Hill and Jenson Button are joined by a host of familiar faces from well-known viral videos to demonstrate what prosperity means to the nation in a moving, funny and meaningful way.

The ad put forth that through Santander products, such as their preferential deals for our 5 million 1|2|3 World customers, services and experience – they're here to help you prosper.