ABOUT

BRIEF //

SIEUK attends EGX, an annual gamer and consumer event, year on year and this is the peak of the exhibition based consumer events we attend. Historically, PlayStation have had no over arching theme that ties the stand together, instead each area had it’s own distinct personality so this year PlayStation wanted all executions to ‘Celebrate The Players’.

SOLUTION //

We created the ‘Player’s Village’ which was based on strategic in sight about the different characters and players of PlayStation games. Giving them the platform to perform, socialise, compete and be at home. We then looked at the a mount of titles to determine space needed and worked around those essentials for further creative exploration (quizzes, interviews and activations) that made the whole space more cohesive and visually impactful.

ROLE //

Creative Direction
Art Direction
Concept Design
Comms Design