adidas
Stockport
ABOUT
While I was working on this artwork I drew inspiration from two different concepts: "group" and "goal".
I was thinking about what could have been a proper subject for a place in which people come to train and, more importantly, to meet each other. I wanted this to be aimed at a unique goal, the personal one of each person coming to that place, pursuing his or her own goal.
I decided to represent some girls doing fitness exercises, all together and on their own at the same time. These girls compose the concentrated, gritty face of a tiger, hence the title: "focus"





