ABOUT

Briggs Hillier have worked with adidas to design and create a digital launch area which draws shoppers into the 'House of adidas', Harrods.

Controlled via interactive touch screens, shoppers can watch catwalks on full height screens, explore product details and locate ranges in store. The flexible space also facilitates major product launches, takeovers and promotions.

The result is a powerful preview of adidas brands, enticing shoppers into the main retail space.