ABOUT

A new concept for Travel Retail utilising the heroes products visualised in several holiday scenarios.

I was tasked to illustrate each of the chocolate bar characters that had been sketched by the studio concept artist. Each character had to follow the same appearance as the current heroes characters on pack with additional holiday props.

All of the characters and the props were modelled, textured, lighting, and rendered in cinema 4D and later added to the pack design. the beauty of using CG in this instance is the speed of which the props and views of the characters can be changed to suit the pack design and re-rendered.