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STARS OF THE FUTURE FEATURE IN FUTURISTIC SOCIAL FILMS

The Nike Air Max 97 Ultras are back, exclusively at Foot Locker. And to celebrate Nike and AnalogFolk have created a Future Forward social campaign, across Europe, leveraging Nike influencers and athletes to drive heat around the launch during the back to school period.

The series of six films reveal a star of the future, rocking the Nike Air Max 97s, in a city of tomorrow.

- UK campaign film features Manchester United star Marcus Rashford and grime artist, and Drake collaborator, Santan Dave.
- Italy campaign features hip hop musician and DJ Sfera Ebbasta, and Juventus star Federico Bernadeschi.
- France campaign features rapper Niska and man of the moment, Monaco soon-to-be Paris Saint-Germain star Kylian Mbappe.

20 years ago, the Nike Air Max 97 was way ahead of its time and that futuristic vision still stands today. The Nike Air Max 97 Ultra is a future facing edit of the ’97 OG, recalling the original fluid lines and silvery tones inspired by Japanese bullet trains.

Each shoe drop takes cues from an envisioned near-future metropolis environment. Therefore in our series of six films, produced and directed by MPC Creative, the Future Forward athletes and influencers appear in visionary cityscapes and spaces. A world that feels familiar but for its unexpected twists and augmented reality. Shot on location in Turin, Manchester and London.