BBC
London
ABOUT
"As the UK’s TV viewing habits change, the success of BBC iPlayer has become seen as key to the corporation’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor the brand was for them. BBC Creative was asked to challenge this perception and prove that the platform was indeed relevant to under-35s.
In response, an irreverent brand campaign was created around the tagline Wasted on Some, which features caricatures of what young people believe the typical BBC viewer to be – a little prudish, a little conservative, and very British – before playfully suggesting that many iPlayer shows are in fact wasted on this audience."
AWARDS
Some
MADEIT CREDITS
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BBCClient
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Adam SpiveyEditor -
Andy ParkmanCreative -
Anonymous ContentAgency -
BBC CreativeAgency -
Becca PottingerCreative Director -
Ben RobertsProduction Company Producer -
Ben SmithardD.O.P -
Helen RhodesExecutive Creative Director -
Laurent SimonExecutive Creative Director -
Mark HillsSound Engineer/Designer -
Rachel RobertsAgency Producer -
Tim GodsallFilm Director -
Tor FitzwilliamsExecutive Producer -
Creative Circle, Creative Foundation & The UK Creative Festival -
The Assembly RoomsEditing House -
Factory Studios LtdSound Design -
Electric Theatre CollectivePost Production Agency