VCCP
London
ABOUT
This campaign was hyper targeted around six small, independent chocolate shops found across the UK. From Birmingham, where Cadbury began, to Bristol and beyond, we asked Cadbury chocolate buyers to stop buying our chocolate and start buying our competitors.
The objectives were clear and the results couldn’t be more critical - to help stop these small independent chocolate shops from going bankrupt.
MADEIT CREDITS
Annual 2022 BronzeFor the love Of ChocolateSocial Good
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VCCP has been a Contributor since 15th March 2016.