ABOUT

Maximuscle asked us to challenge the way people view protein and introduce sports nutrition to the wider consumer so we created a never before done, live in front of the nation 12 week challenge to finally prove the difference protein and exercise can make. We have embarked on this campaign that will run across print, TV, digital, radio and social with 3 average guys that were chosen from over 10,000 applicants. We are each week documenting their progress and uploading to a live site so everyone can follow the highs and lows of this intense challenge. The Protein Project will change the way everyone views protein.