ABOUT

After working extensively with the World Economic Forum on its WEF Academy initiative, MOF were asked to help launch Grow Africa. Originally conceived by the Obama administration, the project had two key aims: Firstly, to increase awareness of investable opportunities in African agriculture; secondly, to enable African farmers to cocurate successful agricultural strategies on a seasonal basis. MOF worked with WEF in Geneva, and Accenture Federale in Washington to create a phased roadmap for the deployment of this digital platform. Our two year engagement has seen us develop brand strategy, print materials, and a complex digital platform that has been successfully rolled out across the African subcontinent.