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Parker Williams has designed the latest global on-trade bottle for Ballantine’s Finest; the leading whisky brand in Europe, occupying the number one position in 11 countries.

The creative design agency was tasked with creating strong visibility for the brand behind the bar, generating standout in the crowded and often dark on-trade environment of nightclubs and bars. “Ballantine’s is renowned for its dynamic and engaging marketing initiatives, so our challenge was to approach this brief in an innovative way, capturing the brand proposition, ‘Leave an Impression’, and using the link with music that has already been established in local market activation programmes,” explains Parker Williams’ Creative Director, Jo Saker.

The new Ballantine’s Finest night bottle uses the movement of light on pack in a sequence of effects that highlight the Ballantines ‘B’, with light pulsing through it like sound waves echoing the beat of music.