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Formulating the largest ever relaunch within the sexual wellbeing retail category, Truth devised and delivered a nationwide experiential campaign for Durex in order to reintroduce its expanded product range with its target audience. The Good Vibrations Tour took place over a month and saw a branded VW camper van visit the UK”s major cities complete with iPads to data capture and drive Facebook likes. Durex Play saw a 40% sales uplift in the first quarter following the campaign.