About me
I am a copywriter, first and foremost, that is what I am passionate about. In pursuing a career in writing I have been exposed to several amazing projects, working as part of a creative team, either as purely a writer or as a creative leader.
More recently I was a Marketing Coordinator, which exposed me to the wide world of corporate marketing. In this position my duties extended beyond copywriting to include creative conceptulization, internal and external marketing, CI management, social media and sales support.
I believe the true key to any creative project is perceiving creatively, taking the information at hand and forming unique ideas and perspectives on the subject matter. The hard part is constructing one's own perceptions in an imaginative way that is both captivating and persuasive.
In the past I feel I have achieved this, with projects I remain proud of. See CV for details.
Skills
Copywriting, journalism, writing, marketing coordinating, marketing, social media, CI management, sales support, creative conceptualization, research, presentation, communication
Sector Experience
January 2011 - August 2012, Marketing Coordinator/ Copywriter: National Flag & Branding (Johannesburg, South Africa), May 2010 - December 2010, Assistant Marketing Advisor/ Copywriter: Haley Sharpe Southern Africa, Key Achievements:, Writing National Department of Tourism Visitors’ Guide to South Africa for the FIFA World Cup 2010, Successfully conceptualising, coordinating, writing and implementing a full scale Footbal Exhibition for the City of Tshwane (Pretoria), Corporate imaging and copywriting for the launch of the Oliver and Adelaide Tambo Foundation, The Booze Butler, corporate image and copywriting, National Flag and Branding, corporate image, website copy, Creative conceptualisation and coordinating of Markex 2012 as part of NF Media launch.
Awards
B.A. Sports Communications (Journalism, Communications, Human Movement Studies), University of Johannesburg 2007-2009
Clients
Department of Arts and Culture, Haley Sharpe Southern Africa, Interpretive Options, National Department of Tourism, National Flag & Branding, The Booze Butler