ABOUT

The approach to the design of Jigsaw and The Shop at Bluebird is reflective of the independent nature of Jigsaw. No two stores are ever the same, and every store is sympathetic to its surroundings and shows respect to the existing architecture, yet each one is equally relevant to the brand and its customers.

Both the Jigsaw brand and the grade II listed Georgian building in which the store is located, have an inherent strength of character and sense of style, through our concept we sought to harmonise these layers of confidence and provenance to create landmark expression of the brand’s creativity and spirit through the store.

Whilst retaining the characterful architecture, we engaged with the original spirit of the interior adopting a ‘light touch’ approach, taking the shell


of the building and curating the space with designed and found furniture creating a backdrop for Jigsaw to tell their story and allow the brand’s identity to shine.

The store also introduces The Shop at Bluebird on the first floor. The curated collections are set in an environment which reveals more of the original interior of the building, juxtaposed with elements that create contrast between the old and the new.